Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- What are the main reasons sales training doesn't stick over time?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why are the early signs of customer defection so difficult to spot?
- Are marketing automation tools really all that? What can and can't they do, really?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What's the difference between "market" and "marketing" research?
- What does a real marketing strategy actually look like?
- How do we know when to segment our data for analysis?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial
