Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are some typical things that can hurt lead generation?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between "market" and "marketing" research?
  • Who should be responsible for cultivating leads?
  • Why shouldn't we just focus our attention on our largest customers?
  • What should I do with the leads that sales people disqualify?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Masterful Marketing Operations

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  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

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  • Manage Your Customer Mix to Improve Profits

    A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs

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  • Getting Serious About Sales Effectiveness

    It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.

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