Using Analytics to Drive Strategic Marketing Decisions
How to Look at Marketing & Sales Data in a Different Way and Put Your Company on a More Strategic Path
Most often, data and analytics are only used to inform near-term, tactical decisions. But in the right hands, data analysis can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How data analysis can help answer the big strategic questions that many companies struggle with.
- Why your marketing and sales data are the best sources for information and insight to improve a company’s overall strategy.
- The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
- How to use analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
