Step-by-Step Competitive Analysis
How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage
Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures. In this step-by-step tutorial, you'll learn about:
- A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
- The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
- The 20 most important analysis questions for generating truly actionable, strategic insights.
- Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview
