Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What does a real marketing strategy actually look like?
- Which is more important---marketing strategy or marketing tactics?
- What's a "bounce-back" offer and when would I want to use one?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Can modeling account potential help me with forecasting?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- If we spot a potential customer defection early enough, can we turn it around?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
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The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide
