Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What does a real marketing strategy actually look like?
  • Which is more important---marketing strategy or marketing tactics?
  • What's a "bounce-back" offer and when would I want to use one?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can modeling account potential help me with forecasting?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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