Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the different buyer types we might be negotiating with?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between defection detection and customer retention?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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