Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between sales enablement and sales effectiveness?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between "market" and "marketing" research?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool