Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Should I share the results of our marketing research with the sales team?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What does a real marketing strategy actually look like?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Who should be responsible for cultivating leads?