Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the main reasons sales training doesn't stick over time?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between defection detection and customer retention?
• Can modeling account potential help me with forecasting?
• What's a good cost-per-lead? Are there any benchmarks?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell if a customer is defecting early enough to do something about it?
• What should I do with the leads that sales people disqualify?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?