Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • What are the primary components of an effective sales strategy?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can pricing and discounting affect lead generation?
  • What types of content are best for repurposing or recycling?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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