Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between defection detection and customer retention?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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