Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Which is more important---marketing strategy or marketing tactics?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What do close rates have to do with lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Deliver Sales Training That Sticks

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  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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