Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between sales enablement and sales effectiveness?
- How can I tell if a customer is defecting early enough to do something about it?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What does a real marketing strategy actually look like?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What if our competitors are outperforming us on every value-driver that really matters?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What are some typical things that can hurt lead generation?
- Who should be responsible for cultivating leads?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar
