Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a "bounce-back" offer and when would I want to use one?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's the difference between defection detection and customer retention?
- Once I understand the untapped potential in each account, what can I do with the information?
- What do close rates have to do with lead generation?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research
