Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the main reasons sales training doesn't stick over time?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is customer retention so much more important in B2B than in B2C?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Is it ever OK to use revenue as your primary financial measure?
• What should I do with the leads that sales people disqualify?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's a "bounce-back" offer and when would I want to use one?