Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • What's the problem with using BANT for prospect qualification?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can pricing and discounting affect lead generation?
  • Is it ever OK to use revenue as your primary financial measure?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide