Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What does a real marketing strategy actually look like?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Once I understand the untapped potential in each account, what can I do with the information?
- How do I know if my value messages are really "strategic"?
- Why is customer retention so much more important in B2B than in B2C?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the problem with using BANT for prospect qualification?
- How do we know when to segment our data for analysis?
- Why are the early signs of customer defection so difficult to spot?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide
