Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Should we be able to command a price premium for every value-gap we identify?
- What are the main reasons sales training doesn't stick over time?
- What's the difference between defection detection and customer retention?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's a "bounce-back" offer and when would I want to use one?
- What's the difference between a "defined" and "undefined" market?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide
