Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are some typical things that can hurt lead generation?
• Should we being measuring revenue or profit contribution?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between defection detection and customer retention?
• Why would a B2B customer defect if they are saying they're satisfied?
• Since salespeople have an incentive, why would they disqualify valid leads?