Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between a "defined" and "undefined" market?
  • What's the problem with using BANT for prospect qualification?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Who should be responsible for cultivating leads?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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