Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between "explicit" and "latent" demand?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why shouldn't we just focus our attention on our largest customers?
• What's the difference between lead generation and cultivation?
• Is it ever OK to use revenue as your primary financial measure?
• Any ideas for teaching our salespeople how to deal with Procurement?