Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do we know when to segment our data for analysis?
• What do close rates have to do with lead generation?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the difference between lead generation and cultivation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What does a real marketing strategy actually look like?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Any ideas for teaching our salespeople how to deal with Procurement?