Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Which is more important---marketing strategy or marketing tactics?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Once I understand the untapped potential in each account, what can I do with the information?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should I share the results of our marketing research with the sales team?
• What does a real marketing strategy actually look like?
• How do we know when to segment our data for analysis?
• What if the root-causes are in an area that I don't have a lot of lot influence over?