Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't people usually the root-causes behind most sales and marketing problems?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What types of content are best for repurposing or recycling?
• What are the different buyer types we might be negotiating with?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's the problem with using BANT for prospect qualification?
• What's the difference between defection detection and customer retention?