Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How do we know when to segment our data for analysis?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's a good cost-per-lead? Are there any benchmarks?
- If we hire experienced reps, shouldn't they already know what to do?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What's the problem with using BANT for prospect qualification?
- Can modeling account potential help me with forecasting?
- What's the difference between a "defined" and "undefined" market?
- What is "acquisition ROI" and how is it different from "cost per lead"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview
