Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How do we know when to segment our data for analysis?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's a good cost-per-lead? Are there any benchmarks?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the problem with using BANT for prospect qualification?
  • Can modeling account potential help me with forecasting?
  • What's the difference between a "defined" and "undefined" market?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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