Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a good cost-per-lead? Are there any benchmarks?
• Can modeling account potential help me with forecasting?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why is customer retention so much more important in B2B than in B2C?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?