Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Since salespeople have an incentive, why would they disqualify valid leads?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the different buyer types we might be negotiating with?
• Once I understand the untapped potential in each account, what can I do with the information?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should I share the results of our marketing research with the sales team?
• If we spot a potential customer defection early enough, can we turn it around?
• What does a real marketing strategy actually look like?