Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What should I do with the leads that sales people disqualify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Why would a B2B customer defect if they are saying they're satisfied?
- What if our competitors are outperforming us on every value-driver that really matters?
- My company seems to love platitudes. How do I get others to focus on real messages?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- When conducting research interviews, how many should we try to conduct?
- What is "acquisition ROI" and how is it different from "cost per lead"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide
