Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of content are best for repurposing or recycling?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Should we being measuring revenue or profit contribution?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between a "defined" and "undefined" market?