Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are some typical things that can hurt lead generation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why is customer retention so much more important in B2B than in B2C?