Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of content are best for repurposing or recycling?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between "explicit" and "latent" demand?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Should we be able to command a price premium for every value-gap we identify?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What are the main reasons sales training doesn't stick over time?