Trade Secrets of Effective Lead Generation
Dan McDade, the author of The Truth About Leads, Exposes Why Lead Generation Is Broken and What You Can Do To Fix It
Sometimes, companies just don't realize how broken their lead generation processes really are and how much profitable growth is falling through the cracks. In this interview with Dan McDade, the CEO of PointClear and the author of the book, The Truth About Leads, you will learn about:
- The common problems and pitfalls that B2B companies unwittingly run into with their lead generation programs.
- The structural root-causes and organizational contributing factors behind sub-optimal lead generation ROI.
- What effective prospect development actually looks like--- how it should work, who does what, and when they do it.
- Pragmatic steps you can take to close the process gaps, improve your capabilities, and close more new customers.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide
