Best Practices & Research to Make Your Marketing Operation More Effective

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Trade Secrets of Effective Lead Generation

Dan McDade, the author of The Truth About Leads, Exposes Why Lead Generation Is Broken and What You Can Do To Fix It

Sometimes, companies just don't realize how broken their lead generation processes really are and how much profitable growth is falling through the cracks. In this interview with Dan McDade, the CEO of PointClear and the author of the book, The Truth About Leads, you will learn about:

  • The common problems and pitfalls that B2B companies unwittingly run into with their lead generation programs.
  • The structural root-causes and organizational contributing factors behind sub-optimal lead generation ROI.
  • What effective prospect development actually looks like--- how it should work, who does what, and when they do it.
  • Pragmatic steps you can take to close the process gaps, improve your capabilities, and close more new customers.

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