Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Predicting the Future of B2B Marketing

Paul Salvaggio Reveals What He Learned Interviewing the Top Thought Leaders in B2B Marketing

What if you could talk to 30 of the top thought leaders in B2B marketing and get their predictions about where the practice of B2B marketing is headed in the future? Well, that's exactly what Paul Salvaggio of Backbone Media did recently. In this expert interview with Paul, you will learn about:

  • The predictions and future trends being highlighted by the leading B2B marketers and pundits.
  • The top three themes that were pervasive and reoccurring across the range of marketing experts.
  • What these themes might mean for B2B marketers looking to compete effectively in the future.
  • How some of the most popular marketing tools and tactics didn't even make the list...and why.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial

  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

    View This Webinar

  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

    View This Webinar

  • Being Fearless When Selling to Procurement

    Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.

    View This Interview