Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Who should be responsible for cultivating leads?
  • What does a real marketing strategy actually look like?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should we being measuring revenue or profit contribution?
  • Which is more important---marketing strategy or marketing tactics?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

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  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar