Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any ideas for teaching our salespeople how to deal with Procurement?
- What are the different buyer types we might be negotiating with?
- When conducting research interviews, how many should we try to conduct?
- What are the primary components of an effective sales strategy?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Should I share the results of our marketing research with the sales team?
- What's the difference between "explicit" and "latent" demand?
- What's a "bounce-back" offer and when would I want to use one?
- Why shouldn't we just focus our attention on our largest customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide
