Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between "explicit" and "latent" demand?
  • Should I share the results of our marketing research with the sales team?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between defection detection and customer retention?
  • What's the difference between sales enablement and sales effectiveness?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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