Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• Should we be able to command a price premium for every value-gap we identify?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the main reasons sales training doesn't stick over time?
• What's the problem with using BANT for prospect qualification?
• Is it ever OK to use revenue as your primary financial measure?
• If we spot a potential customer defection early enough, can we turn it around?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?