The Realities of Account-Based Marketing and Sales
Get Beyond the Hype and Understand What ABM Really Is and What It Can Really Do For You
Anytime there's a new acronym being thrown around, you just know that it will come wrapped in a whole bunch of hype. Account-Based Marketing, or "ABM", is among the most-recent entries into the B2B marketing lexicon. But while the promise is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you. In this subscriber-only webinar, you'll learn about:
- The competing definitions of ABM and why it matters which one you choose to embrace.
- The core concepts and underlying principles that are involved. (Hint: They aren't really new.)
- How to determine whether ABM makes sense in your particular situation and environment.
- The critical elements of success and the costly mistakes you'll want to avoid along the way.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview -
Diagnosing Sales Problems
Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.
View This Webinar -
Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
View This Webinar -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges