Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any ideas for teaching our salespeople how to deal with Procurement?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between defection detection and customer retention?
• What are the different buyer types we might be negotiating with?
• If we spot a potential customer defection early enough, can we turn it around?
• Can modeling account potential help me with forecasting?
• What are the main reasons sales training doesn't stick over time?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why is customer retention so much more important in B2B than in B2C?