Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's the difference between "explicit" and "latent" demand?
• What's the problem with using BANT for prospect qualification?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do we know when to segment our data for analysis?
• What are the different buyer types we might be negotiating with?
• Should I share the results of our marketing research with the sales team?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?