Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- Is it ever OK to use revenue as your primary financial measure?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How do we know when to segment our data for analysis?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What's the difference between a "defined" and "undefined" market?
- How do I know if my value messages are really "strategic"?
- What's a good cost-per-lead? Are there any benchmarks?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
