Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What do close rates have to do with lead generation?
• Should I share the results of our marketing research with the sales team?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Who should be responsible for cultivating leads?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between a "defined" and "undefined" market?
• Should we be able to command a price premium for every value-gap we identify?
• What's the difference between lead generation and cultivation?
• Which is more important---marketing strategy or marketing tactics?