Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are the different buyer types we might be negotiating with?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should I share the results of our marketing research with the sales team?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why are the early signs of customer defection so difficult to spot?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we hire experienced reps, shouldn't they already know what to do?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Getting Your Salespeople to Price Better

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