Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What are the main reasons sales training doesn't stick over time?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • How do we know when to segment our data for analysis?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should we being measuring revenue or profit contribution?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

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