Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Once I understand the untapped potential in each account, what can I do with the information?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What's the difference between "explicit" and "latent" demand?
• What should I do with the leads that sales people disqualify?
• How can I tell if a customer is defecting early enough to do something about it?
• Which is more important---marketing strategy or marketing tactics?
• What's the difference between a "defined" and "undefined" market?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?