Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Since salespeople have an incentive, why would they disqualify valid leads?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should we being measuring revenue or profit contribution?
• Who should be responsible for cultivating leads?
• Is it ever OK to use revenue as your primary financial measure?
• If we spot a potential customer defection early enough, can we turn it around?
• Why is customer retention so much more important in B2B than in B2C?
• Why would a B2B customer defect if they are saying they're satisfied?
• How can pricing and discounting affect lead generation?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?