Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some typical things that can hurt lead generation?
- Should we being measuring revenue or profit contribution?
- When conducting research interviews, how many should we try to conduct?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the primary components of an effective sales strategy?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the main reasons sales training doesn't stick over time?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research
