Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• What's the difference between lead generation and cultivation?
• What's a good cost-per-lead? Are there any benchmarks?
• Should we being measuring revenue or profit contribution?
• When conducting research interviews, how many should we try to conduct?
• Why is customer retention so much more important in B2B than in B2C?
• What does a real marketing strategy actually look like?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should we be able to command a price premium for every value-gap we identify?