Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • Should we being measuring revenue or profit contribution?
  • When conducting research interviews, how many should we try to conduct?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are the primary components of an effective sales strategy?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are the main reasons sales training doesn't stick over time?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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