Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What are the different buyer types we might be negotiating with?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What do close rates have to do with lead generation?
- Should we be able to command a price premium for every value-gap we identify?
- Since salespeople have an incentive, why would they disqualify valid leads?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's a good cost-per-lead? Are there any benchmarks?
- Why shouldn't we just focus our attention on our largest customers?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
