Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • Who should be responsible for cultivating leads?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's the difference between "explicit" and "latent" demand?
  • What are the different buyer types we might be negotiating with?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What types of content are best for repurposing or recycling?
  • What are the main reasons sales training doesn't stick over time?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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