Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Which is more important---marketing strategy or marketing tactics?
- What are the different buyer types we might be negotiating with?
- If we spot a potential customer defection early enough, can we turn it around?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's the problem with using BANT for prospect qualification?
- Why is customer retention so much more important in B2B than in B2C?
- If we hire experienced reps, shouldn't they already know what to do?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
