Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- What do close rates have to do with lead generation?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What should I do with the leads that sales people disqualify?
- Which is more important---marketing strategy or marketing tactics?
- Should we be able to command a price premium for every value-gap we identify?
- Are marketing automation tools really all that? What can and can't they do, really?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the problem with using BANT for prospect qualification?
- What's a "bounce-back" offer and when would I want to use one?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
View This Tutorial
Why Subscribe?
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