Seven Steps to Identify and Capture Your Value
Learn the Basic Process Steps That Are Crucial for Success in Value-Based Pricing and Selling
When it comes to value-based selling and pricing, it's easy to get sidetracked by all of the apparent complexity. But we all know that the fundamentals in anything will usually get you 70-80% of the way there. In this video guide, you will learn about:
- How to brainstorm all the various ways your offerings provide value.
- How to test and refine your assumptions to avoid making major mistakes.
- How to identify the differential value gaps that really matter to prospects.
- How to craft effective messages that are strategic, without being negative.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
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In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
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