Seven Signs Your Sales Strategy Stinks
A Straightforward Self-Assessment to Evaluate the Quality and Effectiveness Your Sales Strategy
Hitting or missing your numbers just doesn't tell you very much about the efficacy of your sales strategy. Growth could be a mere fraction of what's really possible. And challenges could be stemming from execution issues. So, how can you tell if your sales strategy is really effective? In this simple diagnostic, you will learn:
- How and why sales performance alone is rarely an effective gauge of sales strategy quality.
- How to use “ingredient assessment” to estimate the odds that your sales strategy is solid.
- Seven areas where just asking and answering the right questions can be extremely revealing.
- The most powerful and predictive "ingredient" that ensures your sales strategy is effective.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this diagnostic as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges