Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Seven Building Blocks of Sales Effectiveness

A Simple Sales Effectiveness Framework for Understanding Where and How to Focus Your Improvement Efforts

Given the dynamics in B2B, it can be challenging to know where and how to focus your attentions, energy, and resources to have the greatest impacts on overall sales performance. In this guide, you will learn:

  • A straightforward framework you can use to guide your efforts to improve overall sales effectiveness in your environment
  • The seven areas that have the most impact on performance drivers such as close-rates, cycle-times, deal sizes, margins, etc.
  • The two areas that act as "force multipliers" to improve and enable every other area in the sales effectiveness framework
  • How small improvements and tweaks in multiple areas at once can combine and compound to generate magnified results

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research
  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar
  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research
  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar