Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between "explicit" and "latent" demand?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between lead generation and cultivation?
  • How can pricing and discounting affect lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the problem with using BANT for prospect qualification?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

    View This Tutorial

  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

    View This Webinar

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview

  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview