Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "market" and "marketing" research?
- What's a good cost-per-lead? Are there any benchmarks?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Why would a B2B customer defect if they are saying they're satisfied?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How can I tell if a customer is defecting early enough to do something about it?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Should we be able to command a price premium for every value-gap we identify?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
View This Guide -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool
