Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should I share the results of our marketing research with the sales team?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between "explicit" and "latent" demand?
• Since salespeople have an incentive, why would they disqualify valid leads?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?