Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Which is more important---marketing strategy or marketing tactics?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• If we spot a potential customer defection early enough, can we turn it around?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our competitors are outperforming us on every value-driver that really matters?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?