Recognizing Seven Deadly Targeting Mistakes
Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them
It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:
- Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
- How market descriptions and models developed by industry analysts and research firms can lead you astray.
- Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
- How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide
