Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of content are best for repurposing or recycling?
- Why is customer retention so much more important in B2B than in B2C?
- If we spot a potential customer defection early enough, can we turn it around?
- When conducting research interviews, how many should we try to conduct?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Once I understand the untapped potential in each account, what can I do with the information?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What should I do with the leads that sales people disqualify?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What is "acquisition ROI" and how is it different from "cost per lead"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
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Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview
