Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How do we know when to segment our data for analysis?
• How can I tell if a customer is defecting early enough to do something about it?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between "market" and "marketing" research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?
• What's a "bounce-back" offer and when would I want to use one?