Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between sales enablement and sales effectiveness?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between a "defined" and "undefined" market?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What are the main reasons sales training doesn't stick over time?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are the different buyer types we might be negotiating with?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Anatomy of a Competition-Crushing Sales Strategy

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  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

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  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

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