Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How can I tell if a customer is defecting early enough to do something about it?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between "explicit" and "latent" demand?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between a "defined" and "undefined" market?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

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  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

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