Preventing Unprofitable Deals Before They Happen
Learn How to Diagnose and Address the True Root-Causes Behind Bad Deals
After-the-fact corrective actions will do little to prevent the bad deals from happening again. So you should stop treating the symptoms and focus on fixing the true causes instead. In this diagnostic, you will learn about:
- The three powerful reasons why focusing on prevention is more effective when dealing with the sales team.
- How to think more like a doctor or private investigator to get to the bottom of the real issues and problems.
- What to do when you discover that the root causes to a major problem reside outside of your direct control.
- How to use the straightforward “Five Whys” diagnostic approach to drill down to the real root causes.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
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Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
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Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
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