Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • How do we know when to segment our data for analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When conducting research interviews, how many should we try to conduct?
  • Should I share the results of our marketing research with the sales team?
  • Should we being measuring revenue or profit contribution?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between "explicit" and "latent" demand?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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