Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Navigating the B2B Marketing Minefields

Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales

In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:

  • Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
  • Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
  • How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
  • The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar

  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

    View This Webinar

  • How to Deal with Other Internal Departments

    As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.

    View This Tutorial

  • Avoiding the Pitfalls of Price Segmentation

    In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.

    View This Interview