Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Navigating the Pricing Technology Landscape

The New Pricing Technology Trends and Developments You Need to Know About

New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:

  • The critical differences between pricing analytics, optimization, and execution technologies.
  • What each pricing technology is really good for and where each tends to fall down in practice.
  • How the different technologies compare on dimensions of impact/value versus effort/expense.
  • The latest trends and developments in pricing technology and what they really mean for you.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Keeping Your Customers After You've Acquired Them

    In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.

    View This Interview

  • Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    View This Interview

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar