Navigating the Pricing Technology Landscape
The New Pricing Technology Trends and Developments You Need to Know About
New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:
- The critical differences between pricing analytics, optimization, and execution technologies.
- What each pricing technology is really good for and where each tends to fall down in practice.
- How the different technologies compare on dimensions of impact/value versus effort/expense.
- The latest trends and developments in pricing technology and what they really mean for you.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar -
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview
