Maximizing the Effectiveness of Sales Training
Proven Strategies and Steps for Developing a Sales Training Program That Actually Works for Your Business
In this recorded training session, we expose the pervasiveness of problems with sales training, dig into the underlying causes of inaction and lack of long-term "stickiness", and we explore how the right decisions early on can make all the difference as to whether your program succeeds or fails.
- The three big reasons sales training doesn't stick --- two you might suspect, and one that doesn't get much attention.
- The fundamental process steps that help ensure your training program has stickiness and relevance built right in.
- The one process step that can make or break your program --- getting this decision right is more than half the battle.
- How to infuse and inject the training into the DNA of your sales organization and the mechanics of your operation.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar
