Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Masterful Marketing Operations

Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions

It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:

  • How successful marketing operations teams have evolved over time.
  • Hard lessons learned about gaining traction and maintaining support.
  • The principles and philosophies that have led to greater effectiveness.
  • Recommendations for elevating the status of marketing operations.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Develop Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.

    View This Tutorial

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study