Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Masterful Marketing Operations

Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions

It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:

  • How successful marketing operations teams have evolved over time.
  • Hard lessons learned about gaining traction and maintaining support.
  • The principles and philosophies that have led to greater effectiveness.
  • Recommendations for elevating the status of marketing operations.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.

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    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

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