Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Can modeling account potential help me with forecasting?
  • How can pricing and discounting affect lead generation?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Who should be responsible for cultivating leads?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between defection detection and customer retention?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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