Making Change Happen
A Strategic Approach for Overcoming Organizational Resistance and Facilitating Change
How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach. In this on-demand training webinar, we discuss:
- Why typical change management practices are focused on the most obvious, but least important, aspects of facilitating organizational change.
- The two major stages of change management, how they are different, and what you as a change agent should be focused on in each major stage.
- How to leverage the fundamental principles of organizational change management to make your efforts more effective...and less frustrating.
- Proven strategies and tactics for maximizing your influence, reducing organizational resistance, and transforming change into a non-event.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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