Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What if our competitors are outperforming us on every value-driver that really matters?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the different buyer types we might be negotiating with?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What types of content are best for repurposing or recycling?
- Why is customer retention so much more important in B2B than in B2C?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What do close rates have to do with lead generation?
- Is it ever OK to use revenue as your primary financial measure?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
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Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview
