Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What do close rates have to do with lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What should I do with the leads that sales people disqualify?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Is it ever OK to use revenue as your primary financial measure?
  • What are some typical things that can hurt lead generation?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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