Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are the primary components of an effective sales strategy?
  • How can pricing and discounting affect lead generation?
  • Which is more important---marketing strategy or marketing tactics?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do I know if my value messages are really "strategic"?
  • What should I do with the leads that sales people disqualify?
  • What are the different buyer types we might be negotiating with?
  • Are marketing automation tools really all that? What can and can't they do, really?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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