Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between sales enablement and sales effectiveness?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are the primary components of an effective sales strategy?
• What are the different buyer types we might be negotiating with?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Which is more important---marketing strategy or marketing tactics?