Leading Edge Account and Territory Planning
Strategies and Tactics for Creating Realistic and Growth-Oriented Sales Plans
For many B2B companies, account and territory planning is often perceived as not much more than tactical busywork. But some leading edge sales operations are taking a radically different and more effective approach. In this on-demand training session, you'll learn:
- What our SalesPulse research says about the state of account and territory planning in B2B.
- Why it’s critically important to have account plans for every customer in your book-of-business.
- How to use data analysis to uncover growth opportunities and create plans for capturing them.
- How these innovative approaches are transforming day-to-day sales operations for the better.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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