Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a good cost-per-lead? Are there any benchmarks?
- What's the difference between sales enablement and sales effectiveness?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- If we hire experienced reps, shouldn't they already know what to do?
- How do I know if my value messages are really "strategic"?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What types of content are best for repurposing or recycling?
- Once I understand the untapped potential in each account, what can I do with the information?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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