Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the problem with using BANT for prospect qualification?
- Why is customer retention so much more important in B2B than in B2C?
- Once I understand the untapped potential in each account, what can I do with the information?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Since salespeople have an incentive, why would they disqualify valid leads?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between "market" and "marketing" research?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.
View This Webinar
