Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why are the early signs of customer defection so difficult to spot?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How do I know if my value messages are really "strategic"?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we spot a potential customer defection early enough, can we turn it around?
• How can pricing and discounting affect lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What should I do with the leads that sales people disqualify?