Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between lead generation and cultivation?
  • Is it ever OK to use revenue as your primary financial measure?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between sales enablement and sales effectiveness?
  • Can modeling account potential help me with forecasting?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between defection detection and customer retention?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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