Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- What are some typical things that can hurt lead generation?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What should I do with the leads that sales people disqualify?
- How can pricing and discounting affect lead generation?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the main reasons sales training doesn't stick over time?
- Why would a B2B customer defect if they are saying they're satisfied?
- Once I understand the untapped potential in each account, what can I do with the information?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Taking Lessons from a Serial Revenue Marketer
Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.
View This Interview -
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
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Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research
