Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a good cost-per-lead? Are there any benchmarks?
- What's the difference between defection detection and customer retention?
- What's the difference between sales enablement and sales effectiveness?
- What's the difference between a "defined" and "undefined" market?
- Should we being measuring revenue or profit contribution?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are the primary components of an effective sales strategy?
- What's the difference between "market" and "marketing" research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar
