Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Identifying and Capturing Profitable “Quick Wins”

Strategies and Tactics for Generating Rapid Results Without a Lot of Effort or Expense

It’s always good to have a few simple strategies close at hand that are effective at boosting margin dollars without a ton of time or budget. In this 3-part recorded training session discussing 15 of these "quick win" strategies and tactics, you will learn about:

  • Why combinations of smaller improvements can generate big results and help your career.
  • 5 strategies for changing how your salespeople determine price levels and develop quotes.
  • 6 approaches for tweaking "back-end" elements that have a negative effect on your margins.
  • 4 improvements that can ultimately generate a much more profitable mix of business.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • 21 Questions About Your Price Segmentation

    It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.

    View This Diagnostic

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

    View This Research