Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • Why shouldn't we just focus our attention on our largest customers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are the different buyer types we might be negotiating with?
  • Should we being measuring revenue or profit contribution?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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