How to Be a More Strategic B2B Marketer
Getting Beyond the Tactics to Become a More Effective Marketing Leader...and Generate Bigger Results
Unfortunately, B2B marketers often find themselves mired in day-to-day tactical activities. But while tactics are certainly important, they cannot generate significant results without a sound strategic foundation. So, how do marketers make the transition? How do they get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this subscriber-only training webinar, you will learn about:
- Why B2B companies desperately need their marketers to become much more strategic.
- The fallacies and traps around marketing tactics that can lead B2B marketing teams astray.
- The key questions strategic marketers try to answer before even thinking about tactics.
- The fundamental processes that can help you develop a powerful strategic foundation.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
View This Webinar -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges