Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the different buyer types we might be negotiating with?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's a "bounce-back" offer and when would I want to use one?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the problem with using BANT for prospect qualification?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool