Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• How do I know if my value messages are really "strategic"?
• Any ideas for teaching our salespeople how to deal with Procurement?
• If we spot a potential customer defection early enough, can we turn it around?
• Who should be responsible for cultivating leads?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if our top-selling salesperson is the worst at hitting target prices and margins?